Cancun based illustrator and graphic artist Minerva GM expertly explores the relationships between women and the natural world through her series of vibrant, lively tropical prints and patterns. Her illustrations reflect a feminine and naïve style, while at the same time creating a sense of beachy nostalgia that feels familiar to both sexes.
In 2015, Minerva decided to leave her editorial design job in Mexico city to move to the beach and become a freelance artist. Since then she has incorporated her seaside setting into her work and never looked back. She has licensed designs to American Greetings, Little Bee Books, and musical artist Corrine Bailey Rae, among others. She currently lives near the beach in Playa Del Carmen making prints for everything from t-shirts to textiles.
The Design: Báalam
The Báalam (or Jaguar in Mayan) along with the toucans, tropical plants, and woman in the design are symbolic of the delicate relationship between humans and nature in Mexico and the Caribbean. The design represents an ideal tropical ecosystem in which humans, plants, and animals can all work together in harmony, taking care of each other.
The Charity: TECHO (Santiago, Chile)
On September 19th, 2017 a massive 7.1 magnitude earthquake rocked an area of Central Mexico just south of Mexico City. Many people lost their homes, others were trapped in buildings that collapsed, and over 300 people were killed. After a few days at the top of the news, the global media and many around the world moved on to the next tragedy in the news cycle. However, many in Mexico were left struggling to recover from this devastating event.
TECHO is a non-profit, non-governmental organization present in 21 countries throughout Latin America and the Caribbean that works to overcome the effects of poverty in the region. In its work with impoverished communities, TECHO often plays a large role in aid and recovery efforts in the wake of natural disasters the region. 10% of proceeds from sales of “Báalam” will go to support TECHO specifically in their relief efforts in impoverished communities still affected by the September 2017 earthquake in Mexico.